How To Write A Blog Post That Drives Ultimate Organic Traffic

write blog post to drive organic traffic

Have you ever wondered why are you not able to drive good organic traffic?…

By good organic traffic, I mean the quality of traffic, that is the targeted traffic.

On Universal Blogging Tips, I just get few thousand visitors a month but the point is that they’re targeted. I make good number of sales with just a few visitors a month. I target the keywords that have fewer searches and less competition as well. Sometimes, they even help me in ranking for high competition as well.

With time and doing many experiments on my blog, I realized that there are many more factors which need to be kept in mind while writing a blog post. Besides just SEO, there are many other factors that determine the ranking of your blog posts in the search engines.

You might be knowing that nowadays it’s not so easy to get good rankings in the search engines as competition is rising day by day. Everyone wants to make a good income online.

I hope the following tips help you out in drafting an SEO friendly blog post! 🙂

#1: Research

Research plays an important role in helping you draft an SEO friendly blog post. Now you might be thinking, how?

You need to find out what queries people are searching on the web. Once you solve them, you’re the king. People will consider you as an expert in your niche.

Spy your competitor’s blog.

As I told you earlier you need to look for the query that people are commonly searching on the internet. You can check out your competitor’s blog and look for the post that got the highest social shares.

You can also use Quick Sprout analyzer to look for most shared posts on your competitor’s blog.

Suppose my competitor is I used Quick Sprout Analyzer to check the most shared posts on

The most shared posts on

The most shared posts on

It’s obvious that the post that went viral on your competitor’s blog would also be a boon for your blog as well as you both have similiar audiences. You can take the idea, but not copy the idea. Use your own creativity to draft a better post than that.

The another way to look for commonly searched queries is through forums or through question-answer websites like You can look for most common query mentioned by people related to your niche.

Use the below-given keyword string to search for forums related to your niche.

Keyword” + “Forums”

how to write a blog post

#2:  Draft An Outline

Generally, an outline consists of introduction, body, and conclusion.

Create an outline by pointing your main points of the post in the bullet format. This would help you in completing your writing task fluently. You should know the purpose of your blog post while drafting an outline.

Your outline should not contain long paragraphs. Just list down main 4-5 points that you want to cover down in your post. Make sure to write a good conclusion as this is considered one of the main parts of your blog post.

The conclusion of your blog post should provide a call to action. While concluding your post, you should know what do you want your readers to do next. Whether they should buy your product, subscribe to your blog et cetera.

#3:  Writing Task

Write A Magnetic Headline: Headlines have proved to increase the referral as well as the organic click-through rates. Enticing headlines drive you more visitors and ultimately, increase your sales given that, your content is converting.

Check out this infographic By Neil Patel to learn the formula for a perfect headline:

Some Headlines To Get Good Click-throughs in the search engine results:

  1. An ultimate guide to…
  2. 6 Superb tips to….
  3. Who else wants to know the secret behind…
  4. Rarely known ways to….
  5. The untapped guide to….

Use Bullets And Headings: Nowadays, people don’t like reading long paragraphs. Have you ever wondered for how much time people are staying on your page?

This actually depends on how are you’re using your headings and bullets points.

Do you like reading essay-like posts?

I don’t think so.

Blogs with very few headings and bullets have a very high bounce rate and on the other hand blogs with lots of headings and bullets seems to convert good and have low bounce rate. As the bullets and headings entice your readers to read more and not just scan the paragraphs.

Use A Correct Font Size: Universal Blogging Tips’s bounce rate has improved by increasing the font size. Blogs with small font size seem to have a high bounce rate. Though, it’s not the case always, but still you should deliver an easy reading experience to your readers.

Imagine yourself as a reader and then see which font size gives you the best reading experience. I prefer font size 10 with font type Ariel, Georgia or Times New Roman.

It’s not that just increasing your font size will reduce your bounce rate. You just need to choose the font size depending on your font type which makes your post easier to read. It’s all about the reading experience that you deliver to your readers.

Choose relevant images: “An Image Is Worth The Thousand Words” – You might have heard this statement earlier but too many images can distract your readers and effect your rankings in the search engines.

You must focus on selecting relevant images for your blog posts. Select few images that add value to your content. Including screenshots related to content improves the readability of your content.

I prefer maximum 3 images in each post of around 1000 words.

Post Length: I have seen many bloggers not caring about their post length. Blogs with less content are said to be as ‘Thin content’ and are one of the biggest reason of the harsh penalties by Google.

Seth Godin writes post having less number of words but still gets good shares.
how to write posts that drive targeted traffic

But everyone is not Seth, isn’t it?

According to Neil Patel, we should write posts under 1500 words as people don’t like reading long posts.

According to Brian Dean from backlinko, we should write long posts as they drive more backlinks.

Both are right according to their perspective but now what should be correct post length that enhances the readability of your posts?

I would recommend you covering your posts between 1000-1800 words. Posts under 800 words is a red signal.

Be friendly And Interacting: Yes.. you should be friendly with your readers. Don’t act like a robot. Use words like ‘you‘ and ‘I‘ in your posts so that it creates a conversation between you and your readers. I am using this strategy from a long time and it had helped me a lot in improving my site traffic.

Make sure to reply to all your comments as this would make your visitors to visit your blog again.

Share your personal views: Until you’re delivering your personal views and opinions, the post is of no use. A blog is a platform where bloggers share their own views and opinions on a particular topic.

Your views add values to your post and that is considered to be unique by Google. If you’re reviewing a product then don’t hesitate to share your dislikes over the product as people love honest reviews.

Use Simple Language: Try to use simple words instead of complicated words. The simpler words you’ll use, the easier it would be for your readers to get your content.

Keep your points clear and straight so that everyone understands easily.

A conclusion is a must: Don’t forget writing a conclusion at the bottom of your each post. It’s the main part of your blog post that delivers a call for action. Through your conclusion, you can send a message to your readers about what to do next. Either it could be to subscribe to your newsletter or buy your product or anything else.

Step #4: Proofread and Edit

For two years I never revised my content before publishing. Can you believe me?

So, I just got frequent emails from my regular readers about the typos in my blog posts and it was just frustrating.

Proofreading is the most important task that every blogger should do after completing his post. If you can’t do it yourself then you can hire a freelance editor.

Edit your post for errors and add relevant images that add value to your content. Don’t forget interlinking that post with your old blog posts! 🙂

#5: Schedule your post

Ahaaa… The most avoidable task by bloggers. Have you ever wondered which time is best for you to publish your post?

Have you? Really?

I don’t think so. I didn’t do as well.

According to Quick Sprout, the best time to publish your post is 8 a.m. I have got good results by publishing my blog posts at night as I am based in India but my audience is mainly from U.S.A. So, their office timings start when it’s night in India. So, the fact is that you should first define your audience. 🙂


I hope this post will help you in drafting engaging blog posts that reduce your bounce rates and increase your rankings in Google search results. The most important task is that you should be consistent. Search engines should know that you have your finger on the pulse.

Getting quality traffic from search engines is a must for every blog. Blog commenting and guest posting would not help you every time. I hope the above-given content creation process would drive you ultimate traffic from search engines.

So what are your views on the above-given content creation process? Let me know through the comment box.

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  • Yes Nikhil,
    You have tried to deliver the best tips to write blog posts that would bring organic traffic. You elaborated on each of the 5 steps you have shared. Readers would have many details as takeaway from this post.

    I must add that getting organic traffic requires quality content, well optimized page, and good promotion strategy! Your take on competitor analysis and keyword research are very crucial for gaining organic traffic.

    I have shared this comment in where this post was found and “kingged” for its value to Internet marketers.

    Sunday – contributor

    • Hello,

      Glad you liked my points. Thanks for the feedback Sunday 🙂

  • Ann07

    Hi there, Nikhil!

    Great elaboration on each.

    I read in another article that your fonts speak for you, and it can affect not only the brand but also the readability of the content.

    I find fonts, type and size important, the type of font can describe you as fun or professional or even a little of both. Sizes can either be too small or too big, it’s best to have a consistent size for your articles.

    This is very informative, thanks for sharing!

    More power!


    P.S I also found this post shared at 😉

    • Font sizes can effect your site traffic. I realized this thing by reading an article on Quick Sprout.

      Glad you liked my points. Thanks for the feedback 🙂

  • Hi Nikhil,

    Great work……….!!!

    Organic traffic is booster for any website or blog to earn great ranking in SERPs. The guidelines you mentioned in this article are really useful to increase organic traffic.

    This article reflected your dedication as well as hard work to collect this information. Thanks for sharing.

    I found this post on

    • Thanks for the feedback Gangadhar. Glad you found it useful. 🙂

  • You have explained many fundamentals here. I go for the post length between 500 and 1500. That just seems the perfect length for any blog post. Only paragraphs makes the reading very boring, most of the people including me skip it. Having good headlines gives the reader a proper idea and thus help in lowering bounce rate, which is a good signal to search engines.

    Analyzing the competitor’s website for the post with maximum success can be your next post inspiration. Research, quality post, easy to read content and some SEO techniques will land in more organic traffic. A very informative article here, I found this on Kingged.

    • Glad you liked my article Rohan. Thanks for the feedback 🙂

  • Step #3: Writing Task – important part for me. Content is King! Give your content relevancy and value. Additionally, for it to be more enticing to your target audience. Use the right keyword and the most head turner headline.

    Let me share this idea…

    “Certainly use carefully constructed headings and sub-headings where appropriate to create important signposts. Plus, ensure that your document has a logical flow of information from start to finish. But for your text pointers, usually the best solution is to use bullet points and numbered lists.”

    I’ve read this on a post written by Brian Austin. It has something to do with the third number.

    I left this comment on, the content curation website and blogging community.

    • Hello Metz,

      I am glad that you had something to share with me. Yeah, I truly agree with the points you mentioned there.

      Thanks for the feedback Metz 🙂

  • Organic traffic has been the most preferred traffic source for your blog.

    As far as I know, organic traffics are the visitors who visit your website through search engines, and I think it is much more effective than paid traffic in which your blog would not benefit a lot.

    These steps shared in the article above are indeed helpful to drive more quality organic traffic to your blog.

    As what I’ve read here, you should do some researching in order to boost your post’s CTRs in the search engine. Create an outline and point out the valuable details, and then you can start to write after. You should not forget to proofread and edit your post before publishing.

    Scheduling your time to publish your posts is indeed effective to gain much more read, likes and share.

    The tips you’ve given in Step#3 is indeed helpful to me. Thanks for this post! 🙂


    • Hello Pauleen,

      Social media , blog commenting and guest blogging can drive you traffic but can’t generate you good leads. If you really want to make money from your blog then organic traffic should be the mandatory traffic source for your blog.

      Glad you liked my points. Thanks for visiting 🙂

  • Driving huge Organic Traffic to a blog is the wish of all bloggers and to get they try different-different ways. But according to me – we need to implement only few required rules but the way should be very correct result oriented.

    In “Step #1: Research” section you mentioned to try out the most popular and the tool provided by Neil Patel “Quick Sprout analyzer” is the best information for all the newbies. I use this tool regular and it works awesome.

    Hey Bro all these 5 points are just mind-blowing. Keep sharing. I found this article on

    • Hello Amit,

      I am really glad that you liked my points. I have just started using quick sprout analyzer and found it an awesome tool.

      Thanks for visiting 🙂

  • Hey Nikhil,

    These are powerful tips you conveyed here on your post. This is the first time on your blog and I am quite impressed with this information.

    I’m always looking to improve with blogging and I can see that I have a lot of what you suggested down packed! My owning problem is proofreading and editing. there were times where I come back to a post I just done or have done in the past where there are grammatical and spelling errors. I definitely kick myself because of this!

    Also i’m glad that you mentioned the Quick Sprout Analyzer. Neil Patel mentioned a while back, but I didn’t get the link. I’m glad that I was able to find it and will be using it more often. I like to see what my competitors are doing so that I can I do something similar to get the best results. So I went ahead and bookmared it!

    Thanks for sharing and I hope you’re having a great week!

    • Hello Sherman,

      Firstly, I would like to warmly welcome you to my blog.

      When I was a newbie I always avoided proofreading my article but now I realized its advantages. It’s a must task to make your blogging career successful.

      You are very right we should always keep a check on our competetitors work as it might give us a progressive idea.

      I am glad that you liked my points. Thanks for sharing and visiting UBT. Stay tuned for more updates.

      Have a nice week ahead. 🙂

  • Hey Nikhil,

    This is a great post you’ve written to get good organic traffic. I must say this are Powerpacked tips.

    Writing articles with more than 800 words is recommended to rank for competitive keyword. An article which is well written, well formatted, without Grammatical errors is ranked high for certain keyword.

    Neil patel introduced a great tool to spy on our competitors. We can easily find SEO score, most shared posts on their site. Thanks to Neil Patel.

    Thank you for writing this post for us.

    Well, i found this post on and commented on it.

  • Hi Nikhil,

    You’ve written as nice post to drive organic traffic to a blog. As you said, research is must and proper keywords with exact density should be included in a post. I don’t believe that the no of words matters here, because I’m driving great search engine traffic to the posts with low word counts (say 500).

    Link building is one of the factor to get organic traffic and thus we need to build natural and authoritative links. Social cues will also help a blog post to move forward in the search engines and I experienced this before.

    Good post with essential advises for bloggers, keep your good work 🙂

    • Hello Maam,

      Yes, I truly agree with your points you mentioned in your comment 🙂

      According to Brian Dean( , the posts with higher no. of words drives more backlicks and ultimately more traffic. Agree?

      But… On quick sprout I read that sometimes words more than 1500 can lower the average time people spend on our posts so I ultimately rose with a conclusion that we should have end up our post with maximum 1500 words 🙂

      I am really glad you liked my post. Truly appreciate your comment Maam 🙂

  • Very nice and informative post nikhil.. we mostly write technical blog with length between 600 – 1000. As i am beginner want to ask you about how scope writing technical blog specially in PHP and Open Source..


    • Glad you liked it Ranjana Sharma. Thanks for commenting 🙂

  • Very helpful content. Thanks for sharing Nikhil.

  • Wow… what a great article… as a newbie i m struggling and stumbled upon ur article via FB… and finally i m here… I think i m fortunate to get here and learn these tips from ur article.. Fingers crossed these will work for me also.. Keep up the good work.. Cheers…

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