There are multiple ways to get traffic to your website. One of the most powerful and trusted way to get targeted visitors is from search engines. No matter what your site is all about, you should drive the focused audience to get the sales/conversions.
Ranking on the top page of Google is the dream of every webmaster! However, the web is getting crowded for the past few years, and hence it is becoming hard to get high SERPs.
Don’t get panic!
There is a genuine way to rank higher, and yes, it is through SEO. Even though the search engine optimization involves a lot of factors, keywords play a dominant role. You have to find out the exact search phrases to grab the search engine traffic.
Now, keyword research comes into the action! Let me tell its importance!
- If you want to surpass your competitors in the search results, you should get the semantic keywords (for the main keyword) to include in your content.
- Doing proper keyword research can boost the organic traffic of your site that helps you earn huge income.
- Top rankings in Google would help you make your site authoritative in your niche and hence you could establish your footstep on the web.
Keyword Research Tools
A plethora of keyword research tools available in the market with which you can discover the rankable search terms. Some of the keyword generators are free while others are paid.
Google Keyword Planner is considered as one of the best free keyword research tools for the marketers and webmasters.
A couple of years back, it is the only trusted tool to find out the relevant keywords to include in the content.
Even today, most of the digital marketers and online publishers make of this keyword search tool to get their job done!
With the emergence of 3rd party keyword research tools, some of the web enthusiasts have started moving from Google Keyword Planner to premium keyword finder tools like SEMrush, Ahrefs, KWFinder, Long Tail Pro, SERPSTAT and much more.
Through this guest post, I took an opportunity to explain why you need a 3rd party premium keyword research tool even if Google Keyword Planner is available for free.
Top 4 Reasons Why Not To Use Google Keyword Planner
Lack of Data
The primary reason to switch over to the paid tools is the lack of data in Google Keyword Planner after Google’s updates to the keyword planner tool.
Before this Google update, keyword planner was showing precise search data, but now it shows the ranged data which is not much helpful.
Google is restricting the data to those people who are not running active AdWords campaign and spending a certain amount of money.
Also, the Google has stopped showing exact keywords after its recent updates in Google Keyword Planner tool. Now it displays the grouped data which is really confusing.
Yes! Google is generating grouped data by combining plural with singular, combination of words that shares same meaning and by combining various possible phrases.
It is the main issue many people are struggling when they wanted to get exact search volume and other matrices for keywords.
In simple words, Google Keyword Planner is not offering the significant search phrases for the main topic of your website.
As per the recent study was done by Moz, Google Keyword Planner shows data in various traffic buckets.
When you search for some keyword, and it returns specific traffic value, it is not the actual times that keyword is searched. Instead, it is the nearest upper bucket that Google has defined.
So you will see traffic volume of a keyword in between upper and lower bucket only. Google has defined 85 buckets for traffic which are logarithmically proportioned.
As Google’s upper and lower bucket range is quite extensive, it is not possible to guess traffic volume of a keyword from the derived bucket.
Image Credit: Moz Blog
As per above image, you can see that long tail keywords have less difference while head tail keywords are having a huge difference in traffic volume and that’s why it’s not possible to choose right keyword directly.
No Competition Score For The Keywords
The unavailability of Competition Score (or Keyword difficulty score) is the most prominent trap of Google Keyword Planner through which any newbie may fall quickly.
While checking Google Keyword Planner tool, most of the people understand low competition score as easy to rank keywords.
In reality, low competition keywords are not keywords which are easy to rank but instead they are keywords for which advertisers don’t bid.
People are falling into the trap because they do not really understand the difference between keyword competition for advertising and keyword difficulty for SEO.
Google keyword planner shows keyword competition for the advertisers. Most of the content creators don’t understand this fact, and that’s why they pick the wrong keyword from this free keyword research tool.
Absence of Other Essential Features
Apart from the monthly search volume and accurate keyword difficulty score, the premium keyword research tool provides some amazing features like
- In-depth competition analysis
- Rank tracking
- SERP Analysis
- SEO metrics and so on
When it comes to SEO, keyword research is the major part. However, you need to focus on the other things to rank higher in search engines. Google Keyword Planner is limited to keyword research and analysis.
Google Keyword Planner doesn’t allow you to perform backlinks analysis, competitor’s analysis, site audit, social media tracking and many other activities that affect your site SEO.
So in a nutshell, if you are serious about doing the keyword research and want to tweak your organic traffic, Google Keyword Planner isn’t the right resource!
Final Words on Why You need 3rd Party Keyword Research Tool
Google Keyword Planner was a widely used tool for doing the keyword research. Due to its recent updates, it is hard to use by someone who is either not running AdWords campaign or running a campaign but spending lesser money on it.
If you want to grab the keywords relevant to your blog or website that have a decent search volume and low competition, then you should buy a premium keyword research tool.
And the reason for this is that the Google Keyword Planner hides the popular yet lucrative keywords and these can be revealed by the third party paid tools.
Now, you tell! Do you agree with me that it is worth spending money for the premium software to perform keyword research? Which tool do you use? Discuss with me in the comment section.