15 Best Free And Premium WYSIWYG Editors For WordPress

best WordPress HTML editor plugin

I have tried many plugins and tools online to build custom layouts but most of them messed out with my themes and at last, I abandoned them every time. Really, I was pissed off because I need to get started with email marketing and to collect the emails, I wanted to build professional landing pages but unfortunately, I had no coding knowledge. So, I installed a free visual editor plugin each time and I failed.

But... at last, I found some both free and premium WYSIWYG visual editor plugins for WordPress which works flawlessly with all WordPress free and premium themes and help you build your desired custom pages designs and layouts without any hassle. I'm loving them and hope you'll too! 😀

Now, just get ready to build stunning professional sales, squeeze and other types of landing pages without having any coding knowledge. I have listed the WordPress plugins from the best to good.

15 Free And Premium WYSIWYG WordPress Plugins

S. No. PluginsPriceLink
1Divi Builder with all Elegant Themes & Plugins$70 (DISCOUNTED)Learn More
2Instabuilder$77Learn More
3Visual Composer$34Learn More
4ElementorFreemium ($49/yr)Learn More
5Beaver Builder$99Learn More
6Visual Sidebar Editor$19Learn More
7Oxygen App$99Learn More
8Front End Customizer$19Learn More
9WordPress Page Builder By MotoPressFreemium($29)Learn More
10SiteOrigin Page BuilderFreemium ($29)Learn More
11Live ComposerFreeLearn More
12Microthemer$45Learn More
13WordPress Landing PagesFreeLearn More
14ZedityFreeLearn More
15Foliopress WYSIWYGFreeLearn More

Divi Builder

WYSIWYG visual editor for WordPress

Divi Builder comes with inbuilt elements which you need to just drag and drop to build custom layouts and professional landing pages without any hassle.

Divi Builder is a clean-coded visual editor plugin for WordPress which makes it load fast on all gadgets and is 100% responsive too. It comes with 46 content modules which act as building blocks of your page and let you design your dream custom landing page within seconds. Build professional homepages to feature most important content and drive your visitor to optin or sales pages.

discount on Elegant themes divi builder

Divi Builder comes with tons of pre-built layouts which help you to jump-start your projects and saves a lot of your time. And yes, if you’re a beginner, you need not worry! You can customize absolutely EVERYTHING with Divi Builder without any hassle and without touching a single line of code!

Features : 

  • Works on any WordPress theme
  • Endless layout possibilities
  • 46 content modules
  • Custom CSS
  • Perfect for beginners


Instabuilder 2.0


Instabuilder is another great WYSIWYG visual editor plugin for WordPress. It doesn’t have any special features compared to other top landing page WordPress plugins and not even the prices are lower but still, it’s a great alternative to other top WordPress plugins.

It’s a drag and drop WordPress landing page plugin which is fully responsive and customization is very much easier. Instabuilder includes scarcity builder which creates an urgency in the minds of the people to go for the product and makes the people act fast which is really a great and distinct feature as compared to other plugins.

Another feature that I liked that it auto-generates legal pages which save a lot of your time and money!

If you’re a webinar guy, then Instabuilder is a great deal for you as it provides hassle-free integration with GoToWebinar. It’s also integrated with SEO features, so you need not add meta title, description separately in the code.

Features : 

  • Notification bars – FREE (No extensions)
  • Integrated social sharing system
  • Compelling count down timers
  • Advanced analytics
  • Split testing
  • Integrated image editor
  • 2 Step optin technology

(Still, don’t like it or it has high pricing? , check out these Instabuilder alternatives). 


Visual Composer

cheap WYSIWYG visual editor for WordPress

Visual composer is one of the oldest WYSIWYG editor plugins to create custom landing pages on WordPress but it has limited features as compared to Divi Builder, and Instabuilder. Visual Composer has been installed on over 1 million sites and has been driving 4.5+ ratings out of 5.

Isn’t it amazing? 

It comes with both frontend and backend editor which is really a great feature of this landing page builder plugin. It comes at a reasonable price of $34 which is nearly half of the other plugins. It comes with 40+ pre-defined layouts but those are not very much enticing as compared to other plugins shared above.

There is no coding knowledge required to customize pages using Visual Composer.

Features : 

  • Drag and drop visual editor
  • Frontend editor – See the changes live on your site
  • Backend editor
  • Coded using latest technologies
  • SEO Friendly
  • WooCommerce Compatible
  • Unlimited design possibilities
  • Loads super fast
  • Fully responsive

(Still, don’t like it?, check out Visual composer alternatives)

WordPress Landing Pages

free WYSIWYG visual editor plugin for WordPress

Though I don’t recommend going for free WordPress resources if you’re running out of budget or want to see how the landing page plugins work, then it’s a great free landing page plugin for you. It has driven over 20,000 installs and has been preferred by many users.

The main motive of this plugin is to convert the most of your website visitors into leads.

It also includes split testing and let you monitor and improve your conversion rates. It can also be easily integrated with your email service providers but the drawback is that the integration starts from $25, so why not invest this money in any other above shared landing page plugins.  Check out some of its overwhelming features:

Features : 

  • A/B testing
  • Clone landing pages
  • Easy integration with email service providers ( Not free, starts from $25)
  • Easy to create contact forms
  • Easy to monitor and track the flow of leads.

Which landing page plugin should you go for?

I have recommended the best 15 WYSIWYG visual editor WordPress plugins in the marketplace. But now, you might be thinking which one should you go for. Am I right?

But do you know what?… It completely depends on your requirements. Not all plugins are perfect alternatives to each other in terms of customization and pricing. You need to choose the best suitable visual editor plugin based on your requirements.

Some of the above-mentioned WYSIWYG visual editor plugins are costly but are worth the money if they suit your requirements while they are useless if they don’t meet your requirements. Below, I am going to mention some factors which will help you in choosing the best landing page plugin for your sites.

1. I need easy customization experience!

If you’re looking for easy customization experience, then I would recommend you going for Divi Builder. Build professional sales, optin pages, squeeze pages etc. is just a child’s play using Divi Builder. As I told earlier, it also comes with 100+ pre-made templates which make the work easier for you. It’s drag and drop feature will allow you add elements without any hassle and let you build your dream custom layouts.

Elementor is also a great plugin which delivers easy customization experience. Both Elementor and Divi builder can be used in both posts and pages. If you want to add full-width content to your pages, then Divi Builder and Elementor are the best options available. You need not touch a single line of code to design your dream layouts!

2. My budget is $50!

It happens with all. I also ran out of the budget when I started blogging. Paying my hosting fees was a burden on me. So, I decided not to spend money on costly WordPress resources and I started with Visual Composer which was of just $21 at that time. Now, they have increased it its price to $34, but still, it’s reasonable.

If your budget is $50 or you want to try how this landing page plugin works, then obviously, you can’t go for InstaBuilder or Divi Builder.

Here, Visual Composer is the best option available for you.

3. I want to try a free WYSIWYG visual editor WordPress plugin!

That’s great. Try out live composer .  Once, you get used to this, I recommend you go for a premium one because blogging is a long-term game, so you need not make compromises for spending few bucks.

4. My main motive is lead generation!

That’s great! If your main objective is a lead generation from your landing pages, then I would recommend you going with either Instabuilder as these are the best for lead generation tasks.

These both plugins help you build professional optin pages with minimal efforts. The only drawback of these plugins is that they are little costly but if I take their complete features into consideration, then they are a complete value for money landing page plugins.

5. I have too many ebooks for free download!

If you have too many ebooks for free download for your users, then you need to have too many pages, right? …

It will put a load on your server and consume a lot of your bandwidth. If this is your case, then I will recommend you NOT to go with any of the WordPress plugins that I shared above. For that, I highly recommend you to go for GetResponse as those landing pages will be hosted on GetResponse servers and it will save your bandwidth and won’t slow down your website.

If you have a budget, then LeadPages is also a great option but I am very much used to GetResponse and never tried LeadPages yet.

6. I need professional pre-made templates!

In this case, your main objective would be to build a sales page, squeeze page, webinar registration pages… Right?

Then, Elementor Pro is the most suitable plugin for you. And believe me, it’s the best of them all in terms of pre-made templates. 

7. I need a plugin which won’t slow down my site!

I have heard this issue many times from those who are into lead generation business. They generally say that most of the landing page plugins increase the page load time of the pages.

And, it’s obvious.

The landing page uses a lot of enticing elements which increases the page load time.

But, the above-shared plugins are clean-coded WordPress plugins which uses instant element loading technology which doesn’t slow down your website. Very few elements in above share plugins require server interaction.

8. Which plugin is the best for building sales funnels?

To build sales funnels, you can use any of the above WordPress plugins. Sales Funnels usually starts with an optin page which can be easily built with any of the above-mentioned plugins but to make sure that you need to give the user a GREAT experience once he subscribes to your list. That landing page should be great.

Instabuilder, and Divi Builder are again the 2 great options.


Here, you learned about the top 15 best WYSIWYG visual editor plugins for WordPress. 

The price difference between Divi Builder and Instabuilder is not much. While Visual Composer is available at a reasonable price of $34 which you can use on unlimited websites. One drawback is that it comes with limited features and it’s not good for building optin pages. The second drawback is that it can’t be used on posts.

While Divi builder is a great plugin for easy customization experience. 

Considering all the above factors and FAQs, I consider Divi Builder as the best visual editor and landing page WordPress plugin. It is because:

  • It’s 100% conversion optimized
  • It gives you access all Elegant themes and plugins along with Divi Builder for a reasonable price
  • Can be used in both posts and pages
  • Comes with enticing pre-made layouts
  • Can be used to built unlimited layouts, no restrictions!

DISCLOSURE: This post contains affiliate links. If you make a purchase using the above links, I will get a small amount of commission and no additional cost for you. However, my recommendations and views are not biased due to commissions.  It won’t cost you anything but will support us to cover our expenses. Spend your money wisely! 🙂 

Nikhil Ganotra (Nick)

Nikhil Ganotra is the owner and editor of Universal Blogging Tips. He is a passionate blogger from India. He loves to read and write about content marketing and SEO related topics. You can catch him on Twitter or use this contact form.

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