High ranking affiliate posts on your blog determine what money you make from your blog. Well-written affiliate posts that resonate with the readers convert very well.
The most of the newbie bloggers think that when it comes to affiliate posts, they can only publish review posts and some coupon posts. This is untrue. There are dozens of types of blog posts you can publish to get affiliate sales. Most of them are unaware of this.
After noticing this fact, I felt the need of educating the newbies in the blogosphere about the different affiliate post types other than that of conventional review and coupon posts. Make sure you read this post completely as it will help you greatly for the success of your blog.
After reading this blog posts, I’m sure that you’ll feel like a winner!
Are you ready?
Affiliate posts are very essential to take your earnings to the next level.
Let us look at some of the types of affiliate posts you need to know.
Types of affiliate posts
Before writing any affiliate posts, you need to first consider at what stage of the buying journey your readers are in. To make your task simple, I’ll be presenting some of the states your readers will be in while landing on your affiliate blog posts.
- Exploring stage
- Research stage
- Checkout stage
Here you need to notice that, if you target the visitors who are either in checkout or research stage, the probability of them converting well will be higher. It may be unclear to you now, but it’ll get clear soon.
#1. Coupon posts
The keywords for these coupon posts, often contain the words like coupon, promo code, discount, etc.
These are the most converting affiliate posts. The people who land on this page often search for coupons that can be applied when they are checking out. They convert no matter what you say, but they are eager to get an additional discount and hence on your site.
When you present the coupon on your site, you need to present the coupon in such a way that the coupon will not be revealed unless they click on your affiliate link. You may have noticed this strategy in some of the coupon and deals sites. This skyrockets conversion rate. You may use plugins like Coupon Popup for this.
Along with the coupon code, you need to also include a review of 500-700 words about the product to provide value to your readers. In the review, naturally include related keywords and make the copy SEO friendly.
You need to include the coupon in the introduction and as well as at the bottom of the blog post. As per my analysis of my heat maps, the majority of people click on the coupon button you include at the top of the page 😉
If you in need of a coupon, you can always shoot out an email to the product manager to set up a coupon code for your readers. Most of the product managers would not hesitate to setup a coupon for your site in turn for a blog post review.
Ain’t it simple?
#2. Review posts
People land on these type of blog posts when they are researching about the product they are about to buy. So, these blog posts are less converting than that of coupon posts which make products sell like hot cakes. However, every time you can’t publish a coupon post. It may soon turn your blog to coupon blog!
Review blog posts are essential.
This is the most popular kind of posts. These posts are known to convert well than other affiliate post types except coupon posts.
In this type of posts, you need to present your experience of using the product in an honest way.
The power of your review blog post to convince the readers to buy a product will entirely make or break your sale. The moment you sound dishonest your readers, they shy away.
The first thing you need to know before writing affiliate product review is the mindset of your audience. Getting to know the most common reason why they may be getting the product is the first thing you need to know. Whether they are getting the product to get pleasure, solve a problem, productivity, or increase their income.
Once you know the pain problem, you can write your review to convince the readers that the product is worth having.
Without having an idea about the mindset of your readers, there’s no way you can write a winning affiliate post. Because, if your review post doesn’t deliver massive value to them, they won’t bother even hover over your affiliate link.
If you are not able to use the product before writing a review, you can ask the product creator to send a sample for you, so that you can review the product by knowing its ins and outs.
#3. Comparison posts
Most bloggers neglect writing comparison blog posts. There are comparison keywords that have literally no competition at all, waiting to be exploited.
Before writing this kind of posts, you need to first determine the keyword you are willing to target. For this, first off, you need to choose a popular product in your niche. Now, head over to Google and type “ProductX vs.create.”
As you can notice in the above screenshot, Google search comes with some of the search suggestions. Now, these are your keywords. You may make use of the tools like free Long Tail or its alternatives, to determine the volume and competition of the keyword and select the best keyword for targeting in your blog post.
In this kind of blog posts, you need to review how one product compares itself to the other. You need to make it clear for your readers, what product they need to choose.
You need to explain in detail, walking them through, how one product excels over the other in each of the aspects. You may also use the comparison table to make your readers easy to make a buying decision. Including comparison table in your blog also increases the chances of the blog getting featured in Google Knowledge Graph as it loves structured data.
You do need to make sure you keep the comparison blog post balanced. Nevertheless, you need to make it easy for your readers to make a decision based on their needs.
#4. Alternative products
Everyday bloggers will be looking for either free or premium alternative for the popular tools. It is because some of the newbie bloggers can’t afford to buy premium tools that come at a monthly price.
In this case, it will great for you to research some of the keywords that they may be searching for on Google.
Once you get a list of potential keywords, just target a keyword that has a low competition create an “alternatives” blog post on the same. You may also try keyword variations like cheap alternatives, affordable alternatives, best alternatives, free alternatives, etc.
While listing out alternatives, make sure to mention how each of the alternatives compares itself with the original tool and justify why the tools you are mentioning will be a great alternative.
Make sure you list out all the alternatives in the form of bullet points preferably at the beginning of the article or include a table with features. It will show up in Google Knowledge graph if you rank in top 7 results for the keyword.
#5. List posts
You can also consider creating a blog post that mentions all the products that help in satisfying a particular need of the user.
Below is the example.
Like this come with come of the keyword ideas, that people may be looking for when they are searching for products to satisfy their specific needs.
Include a catchy title to the blog post like – “5 Best Landing Page Builders for WordPress that are Unbeatable”
Now review those 5 products on your blog and explain how they solve the pain problems that users may have. For example, in the case of landing page builders, users will find some of the landing page builders hard to use, less speed, lack of conversion elements, consumes time.
The competition for this kind of keywords is generally higher. Proper keyword research, competitive analysis, and also the catchy headline is crucial in order to rank for these terms.
#6. How to guides
In these blog posts, you need to explain to your readers how to accomplish a certain thing. In the process of doing so, you’ll be presenting some of the products they will be beneficial for them in accomplishing it.
In the above example, you explain how your readers can manage to get star ratings for their blog posts in SERPs. In the process of explaining it, you can present them both the premium and free WordPress plugins to achieve this.
You need to be careful while writing these blog posts. The promotion of the products should not be so strong in your how-to post, because it annoys your readers. Remember that not every reader who came to your how-to post are willing to spend money to accomplish a thing. You need to also remember that this is not a product review post. If your readers find the product indispensable for their needs, they’ll buy it. It’s as simple as that.
Once you finish writing your how-to post, read your entire blog post in the shoes of your readers. Check whether you may be intrigued to buy a product to get things done.
Action tip: Pick some of the most popular blog posts on your blog. Include some of the products that are relevant to the blog post. The problem with most of the bloggers is that they have many how-to posts in their article, but fail to include relevant affiliate links in their popular posts.
These are some of the proven ways to promote your affiliate products in the form of blog posts. The problem with present bloggers is that they tend to stick to either one of the following methods.
Try all these methods from now on. Your blog’s affiliate posts should be a good mixture of all these types of blog posts.
- How to AIDA model to write affiliate product reviews
- 12 Best Affiliate Marketing WordPres Plugins For Smart Marketers
If you have any queries, feel free to leave a comment below! 🙂