Why I opted for Niche Blogging? – Benefits

Today, I am going to discuss the benefits of niche blogging over general blogging. I have seen many bloggers having the misconception that a multi-topic blog will drive more traffic. This statement is completely wrong.

niche blogging benefits
Let us come to niche blogging, niche blogging is nothing but blogging about a specific topic. For example, this blog (UBT) is a niche blog on Blogging. It can or should only deal with blogging, but not with health or others. Here are the few reasons why you should choose niche blogging over general blogging:

If you are expert in your niche, people recognize you as authoritative

When you blog about a topic regularly and you’re determined to succeed in it, this helps to move you from an amateur blogger to expert status quickly. By focusing on only one topic, you dedicate your mind to only one niche or topic. By dedicating your mind to a niche, you will be mastered in that niche.

In other words, mastering one thing will help you move up single mountain easily and quickly and stand out of the mass. Running multi-niche blog in a single author site is like planing to climb many mountains at one time.

Quality niche blogs get loyal readers

Suppose you can take an example that you have a general blog covering all the topics on A-Z. Suppose a blogger like I visited your multi-topic blog, read an article on blogging, and liked it. The next time I visited your blog in hope of finding something related to blogging. Gosh! I found health articles! 
In this case, I will not visit your blog once again as I can’t find professionally insightful blog posts useful for me.

Having a niche blog helps in getting loyal readers, even a fellow blogger in your niche checks for new blog posts regularly, as I do with UBT.
Readers, who like your niche, will definitely be the loyal readers, and thus they increment returning visitors count. This also helps you in boosting your subscriber base. Like I am interesting in reading SEO articles daily so I will subscribe to MOZ instead of an top multi-topic blog because I don’t want to receive any updates of health or business articles. Am I right?

Building a community will be easy

Think of building a general community, what the heck? Completely filled with spam. If you have a niche blog and are an expert in the particular topic, you can create a niche community, call upon your readers and engage with them. Add people subscribed to your blog to the community.

As having blog’s pages in Facebook and Google Plus helps SEO of your blog, having community of your blog will be helpful for rankings.

Google loves quality niche blogs

When you have a quality niche blog. Google considers that you are master in your niche, but not in the case of general blog. Even you know one person cannot be a master of all. For this reason, Google loves niche sites and considers them as trustworthy to place in SERPs. Niche blog helps you building a brand and authority. As google has came up with new algorithms which considers brand and authority as a factor to rank your website.

It usually ranks niche blogs higher in SERPs and thus increase click through rate of blog posts. More and more clicks on your blog in SERPs lead to increased traffic and loyal visitors.

By looking at About.com or other sites, you may think otherwise. However, remember that although About.com is a general site, it has separate subdomains for every niche, which is treated as separate sites by Google. It is also a professional multi-authored blog.

Better Targeted Ads

Ad networks display Ads related to blogging in blogging blogs, and thus increase click-through rate. Increase in click-through rate increases your earnings. If you have a multi-niche blog instead, it is less likely to display targeted Ads, as the blog has no particular topic. Thus, it reduces click-through rate and decreases your earnings.

Also check: Google Adsense WordPress Themes To Increase Click-through rates

Money Making would be really very tough from Multi-Niche blog. Until you are blogging for fun and as a hobby, there is no problem in having a multi-niche blog but…if you are serious about your blogging career then I would personally advise you to work on single niche first. Income is directly proportional to the targeted traffic and direct traffic you are getting.

Let me give an example:

Assume that I run a Mobile company and I am having two options to advertise

  • Blog #1 which is getting 6000 page views a month and all traffic is coming for topics related to mobile.
  • Blog #2 which is getting 10000 page views a month and all traffic is coming for topics related to mobile, health and fitness, WordPress hosting etc.

Which one do you prefer? I’ll go for blog #1 as it would give me a better-targeted traffic and a good CTR. In the second blog I don’t even know what percentage of the total visitors are interested in reading mobile articles.

Also read: Beginners Guide To Get Started With Niche Marketing

Final words

I too had a tech blog, but even after 2 years, a single post didn’t show up in first page of SERPs for popular keywords. Because at that time I am not a niche blogger, I was a Jack of all trades, Master of None. SEO of a multi-niche blog is very tough and you need to be very patient specially newbies. If you still have a good knowledge on various topics then you can work on different domains or create a sub-domain to your original domain. For Example- health.universalbloggingtips.com , tech.universalbloggingtips.com.

If you are a newbie then I want to advise you to start a single niche blog and gain some experience and trust. Try to make it big. When you become specialized in one niche then start a multi-niche blog and I know you’ll succeed for sure.

Therefore, I recommend all readers to opt for niche blogging instead of multi-niche blogging.

So, which type of blogging do you prefer… Single niche or multi-niche?

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Akshay Hallur

Hey, I am Akshay Hallur. I love blogging, guest blogging, hangouts, listening to music and working out.

  • Hello Akshay, first I would like to appreciate your effort to talk about why niche blogging is better than the other kind.
    But I am sorry I don’t agree with few points you mentioned in your post.
    1. People recognize you as an expert in your niche: Did you mean to say that just by sticking to one niche, you can become an expert in that niche? Just think one more time about what you said. Many people can talk about one single topic for years. That doesn’t make them the expert. The experience and knowledge makes you the expert. And readers aren’t that stupid that they can’t differentiate between an expert and an amateur.
    2. Loyal Readers: The fact that you want to reading just ‘blogging’ articles is very right and in such a case, you would like to directly jump to blogging part. (Which you can do by clicking one more tab).
    But then you said, if you write about many niches, people would think you’re not an expert on any niche? What kind of thinking is that? Can’t a person know more than one things? And what guarantee you have that the person who is blogging just about one niche ‘blogging’, is an expert in it? Any blogger can talk about blogging. Though I agree with the point from first perspective, but the I completely disagree with the second one. Just because you have narrowed down your thinking to a level that you think a person can’t be expert(experienced) in more than one topic doesn’t mean he really can’t be.
    3. Google Loves it: I strongly advice you to refresh your knowledge about google search algorithms. They have moved into the new year. Things have changed. The example you used to back up your point is wrong.

    I do agree with the main topic at some point but the kind of research you have done for your post is very disappointing. The fact that you didn’t completely clear your points in first two is even acceptable. But the third one – bad.
    I had expected better … Nikhil?

    • Hello Manpreet,

      First of all I apologize for disappointing you!

      Basically, Akshay wanted to dedicate this post to newbies. However, he didn’t mentioned that in the post, I know. It’s not possible for the newbies to start a multi niche blog without having any knowledge about various topics. First, he should get a good experience by specializing himself in one niche and then afterwards he can move towards multi niches.

      You are very right that people are not so stupid that they can’t differentiate between an expert and amateur. I need to edit this point.

      I also agree with you that google has came up with new algorithms. There are many successful bloggers who are running multi-niche blogs like Harleena Maam from ahanow.com.

      I am going to edit the points.

      Thanks for your feedback!

      • Hello Nikhil, I am glad that you accepted this in a positive way.
        Niche blogging is an over hyped thing in blogosphere. Many people fail to determine what’s right and what’s wrong in that.
        Niche blogging is the best option anyway.. But its our responsibility to tell the readers (even newbies) that why it is the best option. Its our responsibility to prove our point in a fair way.

        • Thanks for the feedback Manpreet !

  • Hello,

    Well I also on the listed on persons who love niche blogging but have been focusing on multi niche blogs and I have some plans for niche blogs in future.


    • It’s true Samir, most of the newbie bloggers are tempted to start multi niche blog. You have made a good decision. For choosing some profitable niches, refer Nikhil’s early blog post. Linked in this post (1st paragraph).
      Happy blogging.

  • Hi Nikhil,
    Nice to meet yet another fellow Indian here at kingged pages.
    I never thought of such a concept, my page is of course a multi-niche blogging page. and now i realize the importance and the value of niche blogging, I need to segregate things soon otherwise i will be losing much of my readers. as you said we can opt for different categories in different page. That is really a good idea.
    Thanks for sharing this valuable and important point.
    Keep up the good work
    ~ Philip
    I read this post at Kingged.com and i posted the above comment there
    Thanks again for sharing

    • Hello Sir,
      I just checked your blog. It’s really awesome!
      And I think you shouldn’t separate the topics now. You are really doing very good. This post was actually for newbies who want to start a new blog so that they don’t face any hardships in their sweet beginning. As you are getting a good traffic so I think you should keep up with it.

      Thanks for the feedback 🙂

      • Thanks Nikhil for the quick response to my feedback,
        Thank you very much for the timely advise.
        Nice to know that this will give some insight to the
        newbies in blogging.
        May you have a wonderful and profitable weekend
        Keep informed

        • Hello Philip,

          I am glad that you found my advise useful. Thanks for the feedback 🙂

  • Hi Akshay

    All the benefits you mentioned are great, but some few disadvantage of chose a blogging disadvantage.

    When you are on the blogging niche, it is very easy for you to known as an expert but it will take a long time to earn money. WHY?

    Most of your visitors are expert like you, they will never click on adverts or affiliate links. Monetising your blog with adsense is a waste of time. The only contextual advertising option you have is CPM type of Ads.

    Yes you can sell a professional service like blog installation, SEO service and so on, but the truth about rendering such service is that they don’t come easily.

    To make big amount of money under the blogging niche to be AUTHORITATIVE.

    Thanks for this nice write-up and have a nice day.

    • Hi Olamosh,

      You have some valuable question that make lot of sense. I just want to know the answer of first question. Why it takes too much time to earn money if you running niche blog. Looking forward for a positive response Akshay.

      Have a nice day..

      Bhavesh Patel

    • Hello Olamosh,
      Money making would be tough in multi-niche blog and not in a single niche blog because people want to hire experts and even if you are an expert they would feel reluctant to hire you. For example I am blogging on SEO from a long time then people would consider me an experienced person. Everyone learns from his previous experiences. Right?

      The more you specialize in one niche, the more easy it would be for you to make good money. The blogs like Labnol, search engine land, etc focus themselves on a single niche and now they are making good money from it. Akshay never said that multi-niche blog is bad but he just wanted to convey that firstly everyone should specialize himself in a single niche then later on he can deliver articles on multi-topics once he get a good domain authority.

      Thanks for the feedback! 🙂

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