According to various surveys done on email marketing in last few years, Return On Investment (ROI) came out to be $40 for every $1 spent. So, why not engage our audience through email marketing to make our good sales.
In this post, I am going to review GetResponse, which is considered an easy-to-use email marketing software by many top experts in the industry. Have a look at what Neil Patel says about it –
GetResponse delivers the same basic features as other free/premium email marketing service provider companies but.. there’s something more!
Besides the basic features, it also flaunts professional level analytics that helps you in analyzing your subscriber behavior on your emails. Customizing email newsletter with GetResponse is DAMN amazing with drag and drop features.
Analyzing the behavior of your subscribers is must for business growth. If you are not getting what is working and what’s not, so you can’t progress.
Through these analytics, you will get to know your email open rate, track clicks, subscribe rate, bounce rate and make use of other advanced analytics to understand the user behavior to boost up your conversion rate. GetResponse is really very smart to make you understand what your subscribers really need!
2. Send Mails Automatically
GetResponse Autoresponder feature lets you send mails automatically according to the best timings matching with your subscribers needs and expectations. This feature gives you more clicks and high conversion rate.
3. Easy Form Builder
Drag and drop is the most easiest way to build forms. I usually prefer form builder tools with drag and drop functionality as I hate complicated customization. GetResponse lets you build ultimate optins with drag and drop interface that can be easily embedded to your website.
P.S- You need not require any coding knowledge to design your desired WordPress opt-in forms using GetResponse.
4. Easy-To-Use Email Editor
Building enticing and highly convertible emails is not a big deal now!
It’s drag and drop interface make your work easier. Just drag the elements from the sidebar that you need in the newsletter and drop. Now, you need not use any 3rd party tool to re-size, crop your image, it can be done in the editor itself.
5. 100% Responsive
Usually, I check my mobile for mails.. so as do others do. Now, what if you emails are not responsive. You’re going to lose out most of your traffic from email marketing. GetResponse lets you build 100% fluid responsive newsletters that look perfect on types of devices and deliver an easy reading experience to your users.
Not all users are like the guy below, they will bounce back.
So, you need responsive newsletters that provide easy reading experience and make good conversions.
Some Other Overwhelming Features
- Create beautiful and highly converting landing pages with drag and drop interface
- Make use of social sharing buttons in your newsletters and let that message go viral.
- Track user engagement with your social sharing buttons
- Connect your RSS-to-Email – Send mails automatically as your website is updated
- Download GetResponse free mobile apps and track campaigns on the go.
- Customer Support Options – Live chat, email support , Toll Free Number, Forum and Video Training
GetResponse Vs. Constant Contact : Which One Is Better?
Constant Contact is also one of the popular email service provider in the industry having a huge customer base. Here, I am going to compare both the tools by flaunting their pros and cons.
#1. GetResponse allows you to create 100% fluid responsive newsletters.
#2. GetResponse lets you create beautiful landing pages without paying anything extra while Constant Contact don’t has this feature.
#3 GetResponse dashboard gives easy user experience while Constant Contact websites loads slow or sometimes shows a blank page.
#4 GetResponse website is easy to navigate while Constant Contact website is stiff and you need to keep looking for options.
#5 GetResponse has a competitive pricing framework while Constant Contact pricing is very high which is not generally affordable by newbies.
Constant Contact Pros:
#1 Signing up for free trial is much easier than GetResponse.
#2 Contact contact offers 60 Days free trial period while GetResponse gives 30 days free trial period.
#3 Constant Contact offers 100% money back guarantee.
#4 Constant Contact offers trackable coupons that tells users how much return they are actually getting on their investment.
I hope you have clearly understood the pros as well as cons of GetResponse. If you are still confused and looking for a suggestion, I will recommend you going for GetResponse as it is provides easy newsletter builder through its drag and drop interface.
You need not have any coding knowledge to design highly convertible newsletters, GetResponse has everything that you need to design your desired newsletter.
One another reason behind my recommendation is that you can also create beautiful landing pages without paying an extra penny for it. You need not buy any leadpages or landerapp plan.
Apart from all this, it has a competitive pricing system that is suitable even for newbies and small businesses.
So, what are your views on GetResponse email marketing tool?