All marketers say that we should produce content for our targeted audience and we get so busy in doing SEO, content marketing to reach our targeted audience.
But we are missing a big part of it.
What if our targeted audience doesn’t understand our language?
Here comes the role of WordPress translation plugins which help you to reach a wider audience and increase your sales/revenue. For instance, if you have an e-commerce store which sells products globally, you really can’t avoid making your site multilingual.
Note: Firstly you also need to know that there are two types of multilingual solutions available. One that automatically translates your content into various languages and other one is that you need to manually translate or hire professional translators. The quality of machine translation is not as much as good as manual translation. Machine translation is a cost effective solution while manual translation might cost you some bucks.
I really hope that you’re serious about installing a translation plugin for WordPress, so I don’t want you to go the technical way. I am going to share 3 easy to use WordPress plugins that will help your website go multilingual.
Weglot is a freemium translation WordPress plugin that helps you to translate your WordPress site in a couple of minutes. You just need to install Weglot plugin (available on the official Directory here) and create a Weglot account here. It will automatically detect and translate your content. Weglot is SEO optimised, providing translations on server side (vital to have Google see your translated versions), creating dedicated URL and adding specific tags to make sure Google can easily find and see your translations.
The quality of machine translation is not good as manual translation. If you manually translate your content, quality will be much better than this. Weglot offers the first layer of machine translations you can manually edit via a user-friendly dashboard.
Within Weglot premium plans you also have access to professional translators with a 48-72h delivery. You can go through their pricing plans here. Which plan to go for mainly depends on the total number of the words you want to translate and, this information you can find either in the FAQs section or you can contact them. It supports over 60 languages.
So, ultimately Weglot gives you both options for manual translation and automatic translation. It comes with a language switcher which if turned on gets your content translated without having any coding knowledge.
Pricing: Free for up to 2000 words. Premium plans for more translated words.
2. Prisna Translate
Prisna is an another easy-to-use WordPress plugin to reach an international audience with your properly translated content. Translating your content with Prisna translate again doesn’t require any technical knowledge. It integrates simply by adding a widget.
This plugin translates everything on your website. You need not worry about that. All posts, comments, widgets, etc. gets translated within a couple of minutes. Prisna translate is a light weighted plugin and doesn’t put a load on your servers so it saves your those costs as well.
It supports over 80 languages and delivers ultimate support to premium users.
Pricing: Free and Premium ($50)
WPML is the most known translation WordPress plugin. It supports over 40 languages and allows you to add your own language variants using the translation editor.
WPML is a plugin which allows you to start the translation just after installing the plugin and no further customization is required.
You can arrange different language contents either in the same domains or on different domains. WPML also has an ability to detect the language of your visitors’ browser.
As I said earlier that manual translation is a bit better than machine translation, WPML offers you affordable and professional translation services. This service is available in your WPML translation dashboard itself. Before using WPML, make sure it’s compatible with your current Theme and plugins. Also sometimes installation might be a little bit more complex than for Prisna or Weglot.
If you own an e-commerce store, WPML is a great option for you. It delivers your users a flawless product purchase experience. Starting from the product listing, going through the cart and to the confirmation emails, everything is localized to give them an easy experience of purchasing from your website.
Pricing: Starts from $29
Here you got to know 3 easy-to-use translation WordPress plugins that can be easily setup without having any coding knowledge. If you are still confused about which plugin to go for, I would love to help you out.
If you are looking for machine translation or a cost-effective multilingual solution, then you can go for any of the above-mentioned plugins while if you are looking for manual translation and you don’t have the time to do so, you can go with either Weglot or WPML WordPress plugin.
If you are looking for a free multilingual solution that automatically translates your content, you can go for Weglot or Prisna.
And if you still have any queries, I am there to help. Feel free to comment below or use the contact form.