7 SEO Copywriting Tips That You Should Know


SEO copywriting is not so easy nowadays. It requires a lot of dedication and hardwork. But before we get started with the SEO copywriting tips let me first explain you the basic meaning of SEO copywriting.

SEO copywriting refers to the technique of targeting your market by selecting the relevant keywords that people are searching for. Basically, SEO copywriting is an art of online writing which includes keyword phrases. Keyword phrases are the phrases which help you get better rankings in the search results and finally more traffic.

To enlighten more facts on SEO copywriting I found only one person who is an experienced SEO specialist. So please welcome our today’s guest  on Universal Blogging Tips, Katherine Smithson. :)

I hope this post would be beneficial for you all.

Writing for Search Engine Optimization (SEO) purposes is no easy task. Aside from pleasing your web readers, you also have to see to it that your copy adheres to the standards of today’s search engines. Needless to say, it is a must for it’s the only way one could land a favourable position in the daily search engines’ results pages (SERPs).

SEO copywriting tips

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If you’re finding yourself in a troublesome position due to the difficulty of the above mentioned topic then take note of these seven tips. These pointers could help you come up better SEO copies that will surely be loved by both web readers and bots.

1. Determine what’s hot and what’s not

Trending topics are usually given more priority by search engines nowadays. This is because Google has implemented the so-called “Caffeine Update” which puts more weight on issues that are considered fresh.

Thus, writing about what’s hot and what’s not will significantly increase your write-up’s chances of landing a good position on the SERPs.

Do your research by checking out the trending topics on Google. Furthermore, you can also use Facebook likes and Twitter as indicators for public attention.

2. Make use of lists when writing your copy

There’s something about lists that web readers strangely love. Maybe it’s because topics that contains numbers are more scannable than those written in paragraph form. Use this to your advantage and enumerate stuff when writing your copy.

Moreover, it is also a good idea to end your list on an odd number. This is to encourage your readers to contribute ideas of their own and somewhat “complete” the list.

3. Write magnetic headlines that attract

The first thing that your readers will see when they look at your article is the headline. It’s also the very first thing that search engine crawlers check out which usually determines if the the rest of the copy is relevant to web readers.

Thus, it’s important that you create headlines that can hook both people and bots in an instant.

Headline writing is an art that needs constant practice in order to master. According to BestEssay.com, people have limited attention spans.

Hooking them within the first five minutes is crucial. And so, it will do you some good to experiment and see which headline writing style best works for you and your audience.

4. Try to have a conversation with your readers

Some newbie writers try to impress their readers by using highfalutin words in their copy. Veer away from this writing style and keep things as simple as possible.

Always emulate a day to day conversation with your audience when you’re making your content. The easier it is for your readers to comprehend what you’re saying, the better your chances of getting their undivided attention.

5. Make use of emotions when you write

As of today, sincerity is very hard to find on the Internet. There are a lot of writers out there who fake things out in the hopes of creating an awing experience for the their readers.

Search engines only put more weight on copies that are deemed relevant! Make a difference and only write stuff that are true and came from your heart. Emotions play a vital role in keeping your audience interested.

Don’t underestimate what it can do to your copy.

6. Avoid being stuffy in the hopes of being impressive

Lengthier copies doesn’t always mean better reading experience for your readers. In fact, a lot of readers are turned off by long sentences and paragraphs and thus, becomes counterproductive since they increase bounce rates for certain pages.

Make your articles detailed yet concise in structure. Ideas in short and divided burst will benefit you more in the long run.

7. Encourage your reader to act when all has been said and done

The best articles are the ones that leaves a lasting impression on the reader’s side. Always see to it that your article has “call for action” feeling at the end. Motivate the person reading your work to actually do something after digesting the copy. After all, the best way to measure the success of your article is by checking out the difference that it made.


SEO copywriting can’t be learned and perfected within a week’s time. You will need determination and patience in figuring out what truly works for your target audience. The above mentioned tips serves as a simple guide in making your journey a little more manageable. Keep on writing and eventually you’ll reap the rewards of your hard work.

If you really found our guest post beneficial then please don’t forget to share this over your social networks. Thanks for reading !

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  1. Katherine Smithson says

    Thanks for the praises Samir!

    I totally agree with you. An effective headline and the right use of keywords will certainly increase your chances of getting a good position on the SERPs.

  2. says

    Hi Katherine,

    Glad to see you in Nikhil’s blog :)
    I agree with you. If you write for the reader, then you have to make a writing that can make you have interaction with the readers. Call to action is the right choice.

    I quite often use emoticons in my posts. Well, I want to make my articles more lively :)
    Thanks for sharing these tips with us, Katherine.
    Nice tips, indeed!

    Nanda Rahmanius recently posted…5 On-Page SEO Techniques That Will Increase Your RankingsMy Profile

    • Katherine Smithson says

      Hi Nanda!

      Thank you for your comments. Emotions takes your article’s relevance up a notch! Use them to your advantage! Also, I love using emoticons too! =)

  3. says

    Hi Katherine,

    Nice list you’ve created here. Covered some much effective tips. After reading it, I’ve felt that #2 and #3 are some crucial tips that I can relate to very well.

    Talking about #2, making use of lists while writing content is of much use. It helps a great deal in improving the readability of a blog. I’ve been taking resort of listicles or list styled content on some blogs of mine. The feedback from readers has been good. They enjoy reading such posts more than regular styled content.

    Creating and using magnetic headlines are awesome ways to get good traffic. It will help grab eyeballs easily! You said it right, people have less attention span. This strategy will sure help grab their attention effectively!

    Good read!

    Arun Kallarackal recently posted…24 Things You Don’t (But Should) Know about SnapchatMy Profile

    • Katherine Smithson says

      Thanks Aran!

      Headlines can truly make or break your post. My advise is to read more newspaper headlines because the writers there really knows how to make heads turn! =)

    • Katherine Smithson says

      I totally agree with you Akshay. Entertaining comments will allow you to see the flaws you failed to notice when you were writing your copy. It can really make you reflect on your writing skills, urging you to be better the next time you you write a new copy.

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