SEO After Google Updates- Some Facts You Need To Know


Here is an ultimate guide on SEO after google updates.Almost every year we hear that an old type of SEO tactic is dead, not in use anymore and that it will not work as it did before. Up to a point this is true, as some tactics and strategies are already outdated and the next generation SEO approaches are already knocking at our doors.

Article spinning is something that should be completely avoided. Besides not being used anymore, it is completely useless for any serious SEO handler. No more automatically generated rewritten content to fill up the low empty spots.

Google’s favourite bird

Google hummingbird SEO update

Image Credits- Free Digital Photos

Hummingbird is Google’s new algorithm system which replaced its old one. Although it does not work differently than the old algorithm, new features are present and will be added in the future. Optimization and adding new content will be easier than ever before. With Hummingbird you can without effort or any complication upload new material and the algorithm will do all the hard work for you.

A few things will certainly change in the upcoming future and those things are how SEO will be optimized and organized. Spam SEO tactics and low tier strategies will be rooted out according to Google. However, any good SEO approach means that it will become spammy over time which is why they stop being useful. The aim with the new algorithm is to separate spam from success.

The future of SEO will lie in how Hummingbird will develop. Google makes it look promising that this new algorithm will ensure a very steady improvement in the SEO world.

Techniques to avoid at any time

 Links you control

Google is systematically punishing situations in which we are holding control of anchor text. This means that every widget link or signature profile links will be frowned upon, and it certainly is something to avoid in future.

 Site-wide links

This is something that has been passed on for years, but it’s always good to be reminded. Avoid site-wide links, except those for navigation. If someone links to you, let’s say in the side bar, it raises an alert, so steer clear from this practice. This also means to avoid linking externally in the footer, as it has been said many times before by Google’s webmasters.

 Asking for anchor text

Whatever your reasons are when you’re doing outreach, communicating with other influential bloggers or even guest posting, never ever ask for specific anchor text. Why? When you’re calculating which keywords are going where, predicting targets and planning up front, this screams: over-optimization. You are creating patterns, raising Google’s red flag, and leaving much more beneficial natural link profile at risk.

Do not stop guest posting

Google and other major search engines condemn guest blogging and how you can shamelessly get backlinks and generate SEO keywords and links. No matter how much it is viewed as bad etiquette, guest posting is still a viable strategy that can be applied. Take it from viable sources, everybody who knows what they are talking about claims that guest posting is not dead.

Guest Blogging Is A Black Hat SEO Practice. Do you Agree?

First of all, it is impossible to separate spam filled content from any good written articles, if we only view it through a SEO program. Nevertheless, guest posting does not simply mean to write some kind of article that is filled with links, even without the links it might seem like spam. But it is not spam and in the long run it will not glitch the system.

Do not think about guest posting only as a way for shameless self-promotion, it can mean that you can post a very well-produced article on a website which can ensure a larger audience. For a small and newly started business such actions could mean that they will have some heads-up with the competition. Rather than spam, guest posting is a perfect possibility to advertise, if you play your cards right, it could mean the difference.

Instead of being forced to use something new and untested, stick to something that has already proved to be good and useful, if you did not use guest posting to create spam and backlinks before, then by all means continue doing as you were.

Distribution of content is a must

A slight shift from link building itself should be done in favour of content distribution. This will ensure links that are more natural, more audience, more attention and more popularity. Partner up with influencers in your niche, get your brand in centre of attention on social media, market your good intentions and diversity by offering good content and good linking.
Do not talk just to search engines, it’s the people that really matter.

And here are some of the questions I have been asked quite frequently that deserve a loud and clear answer:

Does web hosting affect SEO?

Yes, depending on which hosting company you choose will mean the difference between good and the best. Speed, uptime and downtime are some of the major factors that contribute how good your SEO will be. Even if you choose a great hosting company, it will not mean that you will have a boost in ranking, but in the long run it means that your SEO presence will be more visible, which in turns means more traffic.


I am using Hostgator from the past 2 years I consider it the best and safest hosting provider ever. I have never faced any downtime after using hostgator. As you may be knowing that google considers page load time for rankings so it’s necessary to choose a quality host. If you are seeking my suggestion then I would advise you to get your hosting from hostgator. BTW I have a deal for you.

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Can I Do SEO myself?

In short, yes. However, unless you own a website and you have some time on your hand it will be extremely difficult to do it on your own. But you can do certain aspects yourself. Some SEO courses for beginners offer great and valuable tips you should follow, even joining SEO forums will enhance your abilities.

Will my ranks drop if I stop doing  SEO?

Yes, after a while your ranks will drop and it will require some decent amount of time and effort to get back up on your feet with SEO. The best thing to do is to maintain a steady SEO strategy, without overexerting yourself. Try to find the golden middle that will ensure a good ranking and optimal SEO.

Does a site template affects SEO?

Screenshot from 2014-04-08 02:15:04

Of-course, It affects. When I started blogging I chose a free template from wordpress gallery which caused me hundreds of problems like some themes were not compatible with gadgets or others were boosting my page load time. As I told you earlier that google takes page load time in consideration while ranking your website. Hence, It’s necessary to choose a classy template for your blog/website. In my opinion you should try MyThemeShop . It delivers fully optimized themes at reasonable prices.

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So what SEO strategies are you following for your website? Let me know through the comment box.

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    • leana.thorne says

      Hi Samir,

      I’m happy you agree with me, I do believe there is still a bright future for quality guest blogging.

      Thank you!

    • leana.thorne says

      Hi Pawan,

      Thank you very much!

      And yes, I do believe guest blogging is completely safe as long as it’s done with care. Strong content, valuable links to valuable sites, and of course – being very careful who you choose to blog for, or who’s doing guest blogging for you.

  1. says

    Hi Leana and Nikhil,

    Yes indeed, SEO can never really die and we all need to tweak our blogs a little to make them rank somewhere in the search engines, and that’s how we get traffic, isn’t it?

    I agree with you – guest blogging isn’t dead as some people thought it to be after Matt’s video, but you just need to be careful about the links you allow and ensure the person who you accept is a blogger of course :)

    Thanks for sharing. Have a nice week ahead :)

    • says

      Hello Maam,
      Yeah I also saw that Matt’s video. SEO is not dead and is never going to be dead. A little amount of on page optimization is necessary for every blog to survive in this world.

      Thanks Maam for your stopping by :)

  2. says

    Hi Leana,

    Thanks for sharing your insights on the topic. However, I do disagree with you on a few points. No one has to buy a template. Using a free theme can work, and in any case you don’t want to add tons of gadgets (called plugins). At the end of the day, SEO is about the content being published. That is Google’s direction, so SEO can be done alone. Running an advert campaign on Google is another story :-)
    Amiti recently posted…Albert Einstein would Thrive at Publishing ContentMy Profile

    • says

      Heyy Amiti,
      I have experienced many free templates. Most of the templates were not compatible with mobiles and tablets. As you may be knowing nowadays mostly people make use of smartphones to browse a website.

      I am not denying your words that free template can also work. But as according to my experience I always recommend a lightweight and responsive premium template.

      I am glad that you liked our guest author’s post. Thanks for your views and comment. Your suggestion would be taken into consideration.

      Have a great day :)

  3. says

    Hi Leana,

    That was an informative post! You very well covered the topic and shared some very valuable suggestions throughout!

    I very well agree with your take on ‘not stopping guest blogging’. Yes, it may be under the radar of Google at present. But if we approach it with the right strategy and mindset, then no problem shall arise, I guess. I maintain that as long as it adds to the quality of a blog, it can’t and won’t do any harm or invite any penalization from Google!

    And regarding web hosting affecting SEO, yes, of course it does! Down time, loading speed, crawling permissions- a host provider can influence SEO score in more than one way!

    Nice write up!

    Arun Kallarackal recently posted…24 Things You Don’t (But Should) Know about SnapchatMy Profile

    • leana.thorne says

      Hi Arun,

      Thank you very much for your valuable insight – I’m really happy to see someone is really getting everything I’m trying to disclose, especially about guest blogging. It makes me so glad to see positive responses from a great deal of experts and interested parties, and if we all agree to offer quality and knowledge and respect – no harm can be done!

    • leana.thorne says

      Hi Ludvig,

      Thank you! If I may advise you – keep reading Nikhil’s blog, there is a lot to learn here, and I’m sure he will keep up with good work!

  4. says

    Hi Leana,
    Thank you so much for making aware & sharing this post for your audience. This is a big truth about SEO that SEO hase changed after Google Updates & Doing SEO has become a hard work. I appreciate this secrets.

    • leana.thorne says

      Hi Maneesha,

      Thank you for your insight! Yes, SEO is becoming hard work – but I believe it’s still worth every bit of an effort!

    • leana.thorne says

      Hi Anand,

      Actually, it has come to my attention that Google is now devaluing links in Author boxes, so you might consider not to use it as a practice so often. It is better to have a naturally integrated link in the content itself (but it has to contribute to the article, and be highly relevant), as it’s much better practice in the eyes of Google, whether the link is doFollow or noFollow, less harm is done that way.

    • leana.thorne says

      Hi Nanda,

      You’re completely right – one can never be too careful with guest posts, especially with the new updates. Choose carefully and wisely and you’ll have no problem with Google or spam!

      And thank you for your kind words, I am happy to be of help! :)

      Kindest regards,

  5. says

    Hi Leana,

    Good guest post here at Nikhil’s blog.

    I do have a question for you when you said that people linking to you in their sidebar raises an alert? So if someone is linking to my blog because they think I’m someone people should pay attention to then that’s a bad thing for me? I never asked them to do that and at times I’m surprised myself when I land on someone’s blog and they’ve got my link in their sidebar. How do you find those people who are doing that and should we politely ask to be removed? Gosh, I would think that would be so flattering myself. That’s really a shame Google is frowning upon it because once again, I’m one of the good guys that gets slapped because people like me.

    I know that Hostgator has had a LOT of issues lately and I know three people that recently left them because of that so I’m surprised you’re recommending their service. I know that Google looks at our blog’s load time too and with their recent track record I would think that would hurt them instead of help them.

    I appreciate all the tips here though and I think that for the most part I’m doing okay. I always say that and then get slapped so who knows!

    Hope you both have a wonderful weekend.

    Adrienne recently posted…How You Can Become A Blogging Rock StarMy Profile

    • leana.thorne says

      Hi Adrienne,

      Firstly, I must apologize for my late reply – I was off work for a while.
      And secondly, thank you for your kind words and the questions – I’ll try to make the answers short and precise. As for the sidebar links, it’s completely OK of they are created naturally (just like you say, if someone appreciates your work and links to you to in a natural way (without keyword stuffing)), you are safe. However, it is important to make sure those links are coming from sites in your niche. Google will look at you suspiciously if you run a cooking blog (for example) and you get site-wide links from a blog that covers car racing – it’s not even alike, and things like this seem either paid or black hat-ted.
      You can use Google’s Webmaster Tools to check this out (under Your site on the web -> Links to your site). And if you find anything that raises an alert – yes, you should reach out to webmasters sending out this suspicious activity, and resolve the issue in a timely manner.

      As for the Hostgator, that’s more of a Nikhil’s area, I’m sure he’ll have more to say about them. I’m all for choosing the best hosting service, keeping track of other people’s recommendations and relying on one’s own experience.

      Hope this helps a bit!

      Have a great working week!

      Kindest regards,

    • leana.thorne says

      Hi Atinder,

      Thank you very much for your comment! Your words are really true – provide great content and many wonderful people will find it useful, share it and lead you to success.

      So you are very right!

      Kindest regards,

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